EARLY this morning, North America was treated to an unforgettable total solar eclipse that traveled across the entire continent of the United States for the first time in 99 years. Mitsubishi Motors ensured all Americans had the opportunity to view the eclipse in the “Path of Totality” and live streamed the phenomenon as it first entered the United States.
As a part of Mitsubishi’s marketing launch efforts surrounding the all-new 2018 Eclipse Cross SUV, the company brought social influencers from 10 different countries to just outside of Salem, Oregon to share the unique experience with their followers.
Viewers of the live stream were also given a first-look at the production shoot of the Eclipse Cross as Mitsubishi captured both eclipses in the same shot. Assets from the shoot will be used for global marketing purposes, and will be displayed at the Los Angeles Auto Show when the Eclipse Cross makes it North American debut.
The Mitsubishi Eclipse Cross will go on sale in North America in early 2018 and here in Australia in late 2017.