The Genesis G90

KOREAN car maker Hyundai has revealed the first rendering of the new range-topping G90 luxury sedan, the first car to be unveiled as part of its new luxury brand – Genesis.

Set to carry the EQ900 in Korea, the elegantly designed, technology packed G90 hints at the recently-launched brand’s design identity and future direction.

As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centred’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions.

Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character.

A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.

Hyundai created the Genesis brand for a new generation of discerning consumers. Capitalising on its success in the fast-growing global car market, Hyundai will launch six new Genesis models by 2020. The launch of G90 is scheduled for early December in Korea.

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