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January 21, 2016 Comments (0) Motoring

Holden supports Tour Down Under

IN case you missed it, Australia’s biggest cycling race is on right now, with some of the world’s best cyclists pedalling their way through the streets of South Australia.

Among the sponsors and supporting partners of that event is Holden and popular website CyclingTips, who have worked together to produce a stunning support vehicle.

The CyclingTips VFII SS-V Sportwagon boasts 6.2 litre V8 engine performance complemented by cycle racks and interior space with the practicality to carry multiple bicycles and support gear.

At the centre of Holden’s unique VFII Sportwagon wrap design was Lead Designer, Warrack Leach, himself a keen cyclist. Warrack is better known however for his Detroit motor show award-winning design of the Buick Avenir concept car.

Inspired by CyclingTips’ stylish ‘North/South’ kit design, Warrack penned the VFII Sportwagon car wrap in Holden’s Port Melbourne design studio with input from CyclingTips, and an added twist for cycling fans.

“As well as the basic design, we added a twist by creating a mosaic of over 1000 user generated Instagram images from CyclingTips’ hashtag #wymtm (What You Missed This Morning), giving followers the chance to look out for themselves on the car at the Tour,” he said.

CyclingTips founder, Wade Wallace was on hand to aid in the design of the car that is destined to feature at all of the major events in the 2016 summer of cycling as well as a five part series of CyclingTips road trips all over Australia.

“Being involved in the design of the car with Warrack at Holden’s Design studio demonstrated the talent they have. There are a lot of similarities in bike and car design it seems, not least the extensive use of digital tools.”

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