IN what can best be described as a piece of automotive stop motion coolness from legendary studio PES, Honda has launched a new stop-motion animation called “Paper”, which plays on its core belief in ‘The Power of Dreams’.
Thousands of coloured, hand-drawn illustrations developed over many months and from multiple artists, provide the platform for an intricate, paper-flipping journey that beautifully demonstrates Honda’s unique history and range of mobility products.
“Paper” opens with founder Soichiro Honda using a radio generator to power his wife’s bicycle, then continues with Honda’s development of motorcycles including a nod to winning the Isle of Man TT races (1961 to 1967), segueing to outboard motors and on to the first CVCC vehicle.
Nostalgia leads the viewer through a series of Honda vehicles, such as the Civic and Accord, through the development of robotics, jets and numerous innovations in-between. It concludes with the statement You never know where a dream will lead you.
‘The Power of Dreams’ speaks to Honda’s core belief that drives its research and development and diverse array of advanced technology products.
The animation takes an unconventional approach to showcase ‘The Power of Dreams’: it depicts the journey and countless iterations of Honda engines using paper, the medium where many dreams begin.
It was shot entirely in-camera with a few scenes stitched together to create one seamless journey by Academy Award-nominated PES, the creator of some of the most widely viewed stop-motion films of all time. “Paper” uses inventive camera tricks to play with perspective and dimension throughout the inspired animation.