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May 10, 2016 Comments (0) Motoring

I shall call him Kodiaq

NAMED in honour of the bear that hails from an island off the coast of Alaska, and with spelling that gives recognition to the local indigenous peoples, car maker Skoda has revealed the new name for its large 7-seat SUV.

But why choose this name? We’ll leave it to Skoda to explain the significance, because it’s kind of a cool story.

Living alongside around 14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – there are around 3500 Kodiak bears. The Alutiiq, the natives, call the bear Taq uka ‘aq – the letter “q” at the end is characteristic of animal names.

By including this in the model designation of the new large SUV, Skoda shows its respect for the Alutiiq language. At the same time, the “q” creates a distinctive name for the unique new Skoda.

Size, strength and command of the great outdoors is where Skoda ties its name to the bear. The new SUV, at 4.70 metres long, can comfortably seat seven and performs excellently both on and off the beaten track.

The hidden power of the predator can also be seen in the design of the Skoda Kodiaq (to be revealed soon) – its distinctive, muscular lines representing dynamism, robustness and protective strength.

On the back of its new brand slogan – discover new ground – the model marks the beginning of the brand’s new SUV range. The Czech automotive brand will debut the new look vehicle in the second half of 2016, with a 2017 launch.

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