Home Motoring Infiniti commits to electrification

Infiniti commits to electrification

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INFINITI Q Inspiration Concept Car
INFINITI Q Inspiration concept car

FROM 2021, all new Infiniti models will be offered with electrified power trains, with the Japanese luxury car maker confirming it will launch its first pure electric vehicle in the same year.

According to Nissan CEO Hiroto Saikawa, customers can expect beautifully-designed vehicles, like the Q Inspiration concept shown in Detroit, with a whole new level of electrified driving performance, as an evolution of its current power trains.

Infiniti will offer a mix of pure electric vehicles (EV) and e-POWER vehicles – demonstrating the full range of low emission vehicle technology available to the car maker, as the premium brand of Nissan Motor Company.

The company’s proprietary e-POWER technology features a small petrol engine that charges a high-output battery, thus eliminating the need for an external charging source.

The technology provides the convenience of re-fuelling with petrol, while offering the same driving experience as a pure EV.

As a result of this emphasis on low emission technology, Infiniti expects more than half its global sales to be comprised of electric vehicles by 2025.

Infiniti Motor Company is the luxury arm of Nissan Motor Company, and is headquartered in Hong Kong. It sells cars into 50 markets around the world, and was first launched in 1989.

The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. Additionally, from the 2016 season, Infiniti has been a technical partner of the Renault Sport Formula One team.

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