Blood Type Racing goes extreme street on Hyundai Genesis

HOT on the heels of their work with ARK Performance Inc. at the SEMA Show (see separate story), Hyundai has joined forces with Chicago based extreme street performance brand Blood Type Racing Inc. to lift the lid on its version of the 2014 Genesis Coupe.

With a host of engine upgrades, suspension changes, and exterior and interior modifications, the BTR Genesis Coupe combines massive power with the true, adrenaline pumping experience of underground racing.

Powered by Hyundai’s 2.0-litre turbocharged four-cylinder engine, BTR added new sleeves, with the motor bored to give a larger displacement. With the addition of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, the BTR Genesis Coupe sends over 588kW to the rear wheels (nearly 735kW at the crank) through a six-speed manual transmission.

BTR gave the vehicle an aggressive, underground racing appearance by adding a custom wide body kit designed for BTR by the ever famous Body Kit designer Kei Miura from Japan, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.

“It’s easy to add lots of power to an engine,” Sam Lee, product manager, Blood Type Racing Inc. said. “But we engineered all other aspects of the vehicle’s cornering and handling, stopping power, and visual appearance to compliment the massive horsepower we’re now getting from the engine.

The addition of Tanabe OLED Revel gauges, Sabelt racing seats and harnesses, a Sabelt steering wheel and Cusco roll cage give the BTR Genesis Coupe an aggressive interior, rounding out the complete package.

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