POLESTAR has drawn a line in the sand. A very big line in the sand. Volvo Car Group’s performance brand has today revealed its future as a new standalone electric performance brand, confirming it will launch the first of three new models with the unveiling of the 447kW Polestar 1.
Set to roll off the production line in mid-2019, the Polestar 1 will form a halo for the future of the Polestar brand. The Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain. An electric car supported by an internal combustion engine, it has a range of 150kms on pure electric power alone – the longest full electric range of any hybrid car on the market.
Packed with cutting edge technology, including continuously controlled electronic suspension and a carbon fibre body, its output of 447kW and 1000Nm of torque places the car firmly in the performance car segment.
Unique to the brand is a move away from today’s traditional ownership model as well. Cars will be ordered 100 percent online and offered on a two or three year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.
The flat rate subscription means that having a Polestar car becomes a hassle free experience for the customer. This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.
Despite the Polestar 1 being a hybrid, all future cars from Polestar will have a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group. It will be a mid-sized BEV, and a direct competitor to the Tesla Model 3.
The initial phase of the Polestar product roll out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics, and is designed to take on the Tesla Model X.
As a consequence of the launch of the new brand, Polestar is expected to open its own ‘dealerships’ across the globe. The order books for the new Polestar 1 are open right now (from 11pm AEDT – Tuesday, 17 November 2017), with Polestar able to take expressions of interest from prospective customers immediately.